Luntz's Talking Points

I've had a busy Memorial Day weekend on call at the hospital, so I don't have a blog post for today.

But take a look at Brian Schwartz's post on Frank Luntz's health care talking points.

Many of the points that Luntz raises are good ones.

But as the debate over universal health care descend into a nitty-gritty battle of power politics, it is critical that advocates of free market health care reform find ways to communicate their message in terms that resonate with average Americans without resorting to emotionalism or pragmatism. Our victory or defeat may will depend on whether we can articulate our ideas in a way that is both principled and persuasive.