Friday, February 28, 2020

Hsieh Forbes Column On 'Left Digit Bias'

My latest Forbes column is now out: "If You Just Turned 50, 60, 70, Or 80, Your Doctor Might Suffer From 'Left Digit Bias'".

"Left digit bias" is why customers are more likely to purchase an item priced $4.99 than $5.00.  I discuss how physicians' "left digit bias" could affect medical care in older patients, and what patients can do about it.